Written by: Yvette Valdenegro
Over 2 million active podcast shows exist today. There are roughly 78% of the U.S. population familiar with podcasting. This statistic means 120 million podcast listeners are tuning into their favorite episodes and actively searching for new shows every day. According to Haili Murch, Podcast Manager & Podcast Launch Expert, podcasts have been on-the-rise and have not saturated the market. She craftily compares podcasts to music and songs. If you want to hear songs focused on love isn’t it easy to make a playlist of your favorite love songs? Won’t this list expand, shift, and change over time as you add and exchange songs based on how you feel about love? Podcasts are the same for listeners. We have favorites, may listen again and again to one episode, and discover new podcasts like we discover new music.
Podcasts are educational, benefit the listener, and are founded on a business perspective or hobby enthusiast. If you are considering beginning a podcast for your business or hobby, Haili Murch suggests you ask yourself why. Why are you doing a podcast? Are you seeking financial rewards, which of course, we all won’t deny, but making sure you have a purpose behind the podcast will ensure longevity. The thing is unless you know exactly who you’re making your show for, and why you’re doing it, you’ve got no chance of growing an audience.
If you have considered adding a podcast to your business, Haili makes impactful suggestions before beginning your journey. She recommends searching for someone to do a podcast collaboration.
Research and look for another company in your same industry,
A Business to complement each other
Together you better serve their clients
Reach out and ask to be a guest on their podcast, but make sure your message serves their audience. Remember, your focus and intent aren’t about you and money but will highlight information, stories, and knowledge to a new audience that has never heard you before. Bring your A-game to the podcast as a guest to benefit all those listening.
We recommend watching the entire episode with Haili Murch as our guest on YG Collaborations - The Secret to Success for more powerful insights. In this episode, hosts Yvette Valdenegro & Geovanna Burgess White interview Haili Murch who brings awareness surrounding podcasting. You won’t want to miss Haili’s helpful tips and tricks if you have considered starting your podcast.
Are you ready to start a podcast? Click here to apply: https://hello666346.typeform.com/to/HaFgPN
Are you looking to niche down and want to become a podcast manager yourself? Check out Haili’s course How to Become a Podcast Manager Course at this link: https://haili-murch-llc.teachable.com/p/how-to-become-a-podcast-manager
More Info about YG Collaborations
Want to be a guest or collaborate? Reach us here at hello@YGCollaborations.com